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Ad exec 1: Ok, we’ve really got to corner the market on condoms. First we name the company Trojan, you know like the Trojan horse, and then we-
Ad exec 2: Wait, wait, wait, wasn’t the whole point of the Trojan Horse to SNEAK THEM IN?
Ad exec 1: Shut up, it’s reverse psychology.
You know a Brit’s really mad when they beg your pardon, then suggest something may have escaped your attention, before apologising for being close to losing their patience. Upon reaching boiling point, there’s a chance they’ll give you all due respect before issuing the killer blow of offering you their regards.